TitleChange Destiny
Agency
Campaign Change Destiny
Advertiser SK-II
Brand SK-II

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Web Film
Length

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Herbal Essences / Changes

A survey done by Herbal Essences shows that 87% of American women say they made a significant change to their appearance after a life event.

In this short documentary four real women tell their stories of change. What initiated the change, what they did and what life was like after.

The score is a cover of David Bowie’s Changes performed by Jazmin – who is also featured in the film. Bowie was always challenging and reinventing his own identity. The title of his song became a natural choice for naming this campaign.

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