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About Forsman & Bodenfors

Latest News

Silla Levin appointed new CEO of Forsman & Bodenfors

Silla Levin has been appointed the new CEO of agency Forsman & Bodenfors (F&B), starting September

1st. She replaces current CEO Erik Sollenberg, who will take on the position of Global CEO of Crispin
Porter + Bogusky (CP+B).
Silla Levin has been at F&B as art director since 2001. She has been a member of the agency’s board of
directors as well as an agency partner until MDC Partners acquired F&B in 2016.
”To take over the leadership of Forsman & Bodenfors, Sweden’s and one of the world’s most renowned
agencies, is an incredible honour. It’s also a big responsibility to leverage on what has made the agency
so unique and successful. My focus will be to ensure that F&B continues to deliver great creative work
for our clients. I’m looking forward to continuing to develop our strong position in Sweden, while at the
same time expanding our global offer and strengthening the strategic partnership with CP+B”, said
Silla Levin.
F&B was formed in 1986 in Gothenburg, Sweden, and has grown to become the biggest agency in the
Nordic countries. For many years it has been Sweden’s and one of the world’s most awarded agencies,
with numerous awards and recognitions from Cannes Lions, D&AD and The One Show, as well as
Swedish awards such as Guldägget.
In June 2016, F&B joined MDC Partners and formed a global strategic partnership with CP+B. Now, F&B
CEO Erik Sollenberg takes on a new position as co-global CEO of CP+B. He’ll work with current Global
CEO Lori Senecal until her retirement at the end of the year, at which time he will become Global CEO of
the agency.
”Silla Levin has for many years been a driving force at Forsman & Bodenfors, and I’m happy that she
now takes over the leadership. Forsman & Bodenfors and CP+B have many similarities, most
importantly our unwavering commitment to great creative work. I’m looking forward to my new
assignment and to bring what I’ve learned at Forsman & Bodenfors into more of a global context. It’s
also a chance to strengthen the strategic partnership between F&B and CP+B”, said Erik Sollenberg.
For more information:
Press images of Silla Levin and Erik Sollenberg: https://we.tl/qPuQGFrEtw
Press contact:
Bjarne Darwall

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