TitleSlide show
Agency
Campaign Exceedingly Good Distraction
Advertiser Premier Foods
Brand Mr Kipling

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Television & Cinema
Length
Editorial Company
Chief Creative Officer La....ce T....on Subscribers Only
Creative Lead M....sa C..n Subscribers Only
Executive Producer ..m Mc.....lin Subscribers Only
Agency Producer K...a C...k Subscribers Only
Head of Client Services J...e M...ff Subscribers Only
Business Lead G....ie R....er Subscribers Only
Account Manager ..l C...an Subscribers Only
Project Manager Jo....an Ma....ll Subscribers Only
Director ..c C...or Subscribers Only
Production Company Hu.....an Subscribers Only
Producer ..n R....ts Subscribers Only
Editor B...y M..d Subscribers Only
Sound ..m S...on Subscribers Only
Grade M..k G...in Subscribers Only
Post Production P..l Je.....on Subscribers Only

About McCann London

Latest News

IN PURSUIT OF GREATNESS: A YEAR IN THE MAKING

The All England Club (AELTC) is launching a global campaign ahead of Wimbledon as it looks to grow its brand beyond traditional audiences and into Asia.
The ‘In Pursuit of Greatness’ campaign will launched across digital and social media before hitting cinemas with 60-second films showing throughout the UK. The AELTC has said it will focus particularly on Facebook, YouTube and Snapchat in an effort to target the younger demographic.

It will also span out of home with ads at tube and railways stations local to the event. The BBC is expected to show the content as part of its build up coverage to the tournament, which starts on 3 July.

Created by McCann Erickson London, the campaign was given a soft launch at last year’s event, however it will now extend to the US, Europe and Asia as part of the AELTC’s plans to champion the Wimbledon brand as a truly unique grand slam.