TitleLa Douleur
Campaign Quand on gagne, on gagne
Advertiser BetClic
Brand BetClic

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Television & Cinema
Production Company Ca.....rd Subscribers Only
Post Production M...os I...es Subscribers Only
Executive Creative Director Al.....re H...é Subscribers Only
Art Director V....nt Bo.....ud Subscribers Only
Copywriter D...en V....et Subscribers Only
Director D...d G..y Subscribers Only
Director of Photography (DOP) R..s Ri.....son Subscribers Only
Producer Ju....te Des......aux Subscribers Only
Production Manager A....lia L...ye Subscribers Only
Head of TV S...ie M....ous Subscribers Only
Assistant Director D...er M...et Subscribers Only
Strategy Director R...in R..x Subscribers Only

About Romance


So say those, who don’t believe in magic.
Those who believe in numbers, not ideas.
Those who want the world to be a nice, predictable place.
The cynics, the gurus, the number crunchers, the ROI kings.
We don’t believe them.
We believe in the intangible value of ideas.
We believe in things like serendipity, trial and error and imperfection.
We believe it’s ideas that will make people fall in love with you.
Ideas that make your heart stop, your belly rumble with fear
and the deep, tingling sense of excitement, brought by the New.
You can call us naive, because we have no proof.
But when was the last time you fell in love based on statistics?
Nobody can cheat their way to a heart with numbers.
So here’s to all of you dreamers out there.
The ones tired of cynicism, the ones who want to create
truly meaningful, brave work.
Clients, creatives, accounts, planners.
It’s time to start a new Romance.


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