TitleUpside Down & Inside Out #GravitysJustAHabit
BriefRussian airline S7 helped rock band OK Go transform an aircraft normally used for astronaut training – it leaves the earth’s atmosphere for short periods, provoking weightlessness – into the setting for an amazing music video. Band members and acrobats dressed as cabin crew get up to all sorts of immaculately choreographed japes in zero G. The result is an eye-popping piece of branded content that put S7 and its Russian agency Tutkovbudkov in the headlines.
Agency
Campaign Upside Down & Inside Out #GravitysJustAHabit
Advertiser Ok Go
Brand Ok Go / S7 Airlines

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Business SectorSubscribers Only
StorySubscribers Only
ResultSubscribers Only
Media Type Music Video
Length
Creative Director D..a T...ov Subscribers Only
Agency Producer O..g Ba.....im Subscribers Only
Account Executive S...ey Po....ov Subscribers Only
Copywriter ..a Sh.....va Subscribers Only
Photographer N....ay I...ov Subscribers Only
Production Company Pr....m, M...ow Subscribers Only
Production Company ..b In.....ies Subscribers Only
Production Company S...a M...ca Subscribers Only
Production Company Producer Vl....ir S....ov Subscribers Only
Production Company Producer M....il Ge.....ov Subscribers Only
Production Company Producer .k k....es Subscribers Only
Production Company Producer C...k R...t Subscribers Only
Production Company Producer J..n O....dy Subscribers Only
Production Company Producer M....sa M...hy Subscribers Only
Production Company Producer Ka....en C...er Subscribers Only

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