Last April, anyone in Germany searching for xenophobic videos on Youtube has been shown clips in which actual refugees rebut the subsequent prejudices in their very own way (facts, anecdotes and even humor) through pre-roll videos that can be skipped. Thanks to a complex combination of channel and keyword targeting individuals looking to watch hateful videos were unable to avoid watching the messages from refugees first and were invited to visit a website with more information. http://www.search-racism-find-truth.com/ |
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| Title | Search Racism. Find truth. |
| Agency | FCB Zurich |
| Campaign | Search racism. Find truth |
| Advertiser | Refugees Welcome |
| Brand | Refugees Welcome |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Pre-Roll |
| Length | |
| More Information | Subscribers Only |
| Chief Creative Officer | D...is L..ck Subscribers Only |
| Creative Director | A..y L...i Subscribers Only |
| Creative Director Digital | H...a Ba.....ke Subscribers Only |
| Director of Content | E....el B....ler Subscribers Only |
| Art Director | F...an S..g Subscribers Only |
| Copywriter | S...h M..g Subscribers Only |
| Art Director | O...ia Hug.......pfer Subscribers Only |
| Art Director | E...e D...d ..e Subscribers Only |
| Art Director | ..a B....ni Subscribers Only |
| Content Director | M...o F..i Subscribers Only |
| Client Service Director | M..k B...er Subscribers Only |
| Account Director | M...am Mi.....vic Subscribers Only |
| Account Director | M....el H�.....ann Subscribers Only |
| Account Director | S...on Ne.....eim Subscribers Only |
| Frontend Developer/Designer | Al.....dar So....ac Subscribers Only |
| Director of Communication Strategy | M..k B...er Subscribers Only |
| Strategy Director | M..k B...er Subscribers Only |
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