TitleGay Turtle
BriefCustomers at a pet store are secretly filmed as the owner introduces them to a tank of cute turtles. When they decide to buy one of the creatures, the owner informs them that the turtle they’ve picked is gay. Their reactions range from dismay to disgust, but none of them are comfortable with the idea. “Do you have any decent ones?” is a typical response. The film is a plea for tolerance. Love is love. Hate is a choice.
Agency
Campaign #GayTurtle
Advertiser Amnesty International
Brand Amnesty International

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