We believe every brand needs a purpose. Ours is health and happiness. We didn’t always know it, though. When we opened our doors in 1967, we drove results purely with creativity. That creativity will forever remain at the heart of our agency. But as the years passed, we grew to want more — a deeper meaning for ourselves and our clients. We found it in doing work for brands that bring something good to the world. And so, LRXD’s mission was born: To invest our creativity in brands that help people celebrate feeling good.
Beyond working with companies and people who share our outlook, we’ve carefully designed an agency where health and happiness defines our culture, the talent we attract and, ultimately, the work we produce. In everything we do, we genuinely give it our all to create more happiness in the world. Collectively, we’re a group of people in passionate pursuit of doing good things in our lives outside work, as well. In building this agency, we’re following our intuition and staying true to who we are. We like being happy. Let’s find out if you do, too.
New Latinicity Dining Experience Teams With LRXD Agency To Launch Massive Marketing Push
A huge new Latinicity Food Hall and Lounge isn't slated to open in the Block 37 mall in the Loop business district until October of this year.
But the marketing push to herald Latinicity's debut is underway.
Orchestrated by the LRXD agency in Denver, Colo., the campaign at this juncture includes a large wrap-around "coming soon" sign on the Block 37 mall facade at the corner of Randolph and State, and bus shelter signage at key locations around the city. LRXD plans to unveil more traditional advertising, as well as guerrilla-focused efforts, after Latinicity opens later this fall.
Gretchen Welde, director of marketing and public relations for Denver-based Richard Sandoval Restaurants, the group behind Latinicity, said of LRXD and its marketing efforts for the food court project: "LRXD has exceeded our expectations by going above and beyond throughout the creative process. They turned an 'idea' into a comprehensible and visual masterpiece."
The 22,000-square-foot Latincity is expected to include 12 eateries, a global tapas restaurant, coffee cafe, wine bar, fresh foods market and a lounge, as well as center for cooking class. The entire complex aims to spotlight the culinary culture of Latin America, Spain and Potugal.
Richard Sandoval, who will create the Latinicity menu, competed in the fifth season of "Top Chef Masters" on the Bravo cable channel.
LRXD positions itself as a "health and happiness agency" with expertise in every facet of traditional and digital advertising.