Slice launch new brand and website in reaction to the industry’s need to focus on the ‘unattending’
Slice, the award-winning live events & brand experience agency, has developed a new brand and website off the back of their most successful year to date.
Approaching their third year under the leadership of Tom Rutter and Alec Braun, the re-brand marks a new era for Slice. The new look takes a fresher approach to the agency’s position of ‘creating experiences people talk about’ and acknowledges their continued recognition as experts in flawlessly delivering brave and engaging brand experiences.
Slice believe brand experiences should reach many more people than those lucky enough to attend, communicated through their i6 strategy, which explains how they approach each live event in order to reach the ‘unattending’. The new yellow and black colour palette of the brand and website is intended to highlight this bold way of thinking in a purposefully provocative way.
Alec Braun, Managing Director and Creative Lead of Slice, said “Here at Slice we believe the ‘unattending’ are fast becoming the most important audience for successful brand experiences. Simply facilitating sharing is no longer enough – we need to actively provoke it and create experiences people talk about outside of the physical event location.”
In 2014 Slice saw a 60% increase in revenue with new business wins for clients including Thomas Cook, News UK, Coca-Cola and Barratt London. 2015 promises to be just as exciting with a further 30% growth forecast.
Tom Rutter, Managing Director and Production Lead of Slice, said “This is a pivotal time for Slice. There is a need for brands to engage the ‘unattending’ audience to ensure experiences generate significant ROI. Our new brand and website is key to showcasing how we can support brands in a strategic and forward thinking way.”