TitleDonate The Hate
BriefZDK used the comment function on social media platforms to turn hateful comments about Germany’s refugee crisis into donations to the cause – essentially transforming haters into supporters. Their microsite tracked the number of “involuntary donations,” created a list of Top 10 donors and caught the eye of big deal sponsors such as Facebook.
Agency
Campaign Donate The Hate - The Involuntary Online Donation
Advertiser ZDK Gesellschaft Demokratische Kultur
Brand ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR

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