TitleVan Gogh BnB
BriefTo encourage people to attend its Van Gogh exhibition, the Art Institute of Chicago recreated one of the artist’s most famous paintings – of his own bedroom – in real life, and invited people to spend the night there via Airbnb. The room was booked within moments and the news was spread enthusiastically by social and traditional media. More importantly, the exhibition was a smash hit.
Agency
Campaign Van Gogh BnB
Advertiser The Art Institute of Chicago
Brand The Art Institute of Chicago

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