TitleTracksOnTheTrack Map
Campaign #TracksOnTheTrack
Advertiser Great Western Railway
Brand Great Western Railway

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About MEC

“To be our clients’ most valuable business partner, famous for inspiring people and exceptional results."

If you like ordinary, we’re not for you.

If ‘beyond comfort’ thrills you, if ‘expanding possible’ attracts, then you’ll do your best work here.
You’ll do it because we’ll provoke you, challenge you and unashamedly ask for more.
We believe there are no limits for passion, imagination and wonder. And it’s only when we explore the unknown that we can truly thrive.

That's why we're so passionate about investing in our people to help them thrive collectively and individually.

We’ll reach out and help you explore the uncharted because that’s where ideas flourish. It’s where people and brands grow.

You owe it to yourself and we owe it to our clients. It’s the MEC way.

Don’t just live. Thrive. 

Latest News

MEC announces US CEO

Amanda Richman picked to run the new agency in the USA.

MEC today announced that Amanda Richman has been named CEO USA. Once the merger between MEC and Maxus is complete, Richman will take charge of the new agency.

In making the announcement, Tim Castree, global CEO, said, “Amanda is a fantastic choice to be our US leader; her 20+ years of experience spans digital, investment, innovation and client leadership. She’s a collaborative and client-focused leader, a proven culture-builder, and her career is filled with many great accomplishments. She is universally liked and respected by her people, her clients and her partners in the marketplace and I’m delighted that she’s joining our global team.”

Amanda Richman, said, ‘This was just too good of an opportunity to pass up; to work with Tim to create a client-first media, content and technology agency, building on the strong cultures that already exist. With leading talent and tech in place, we have an opportunity to drive the new agency model forward faster, in partnership with our clients and the marketplace.’

Richman will join the agency in October and reports to Castree.

About Amanda Richman

As President of Investment at Starcom USA, Amanda Richman architected and led the agency’s cross-channel investment practice across clients including Airbnb, Bank of America, Kraft Heinz and Samsung. Previously, Richman served as the President of Digital for Mediavest, where she built their digital team and capability, expanding it to emerging markets for clients including Coca-Cola and Procter & Gamble. Prior to joining SMG, Richman held digital leadership roles at The Interpublic Group as Managing Director of their first digital agency, and at Time Warner leading client services for their interactive television division.

Richman's reputation for motivating clients to embrace innovation and integration has garnered numerous accolades, including the 4As “100 People Who Make Advertising Great” (2017), ad:tech “Industry Achievement” (2015), Advertising Age ”Media Maven” (2012) and Mediaweek “Media All-Star” (2009).

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