TitleThe Swedish Number (132s)
BriefSweden is a very open place. To prove it, the country became the first in the world to get its own telephone number. People who called The Swedish Number found themselves talking to a random Swede and could ask them anything they liked about life in Sweden. A few lucky callers even got through to the prime minister himself. Although some of the Swedes seemed less than enthusiastic about the place, the Swedish Tourist Board proved that it’s one of the most fun places on earth.
Agency
Campaign The Swedish Number
Advertiser The Swedish Tourist Council
Brand Swedish Tourist Association

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