TitleThe Swedish Number (132s)
BriefSweden is a fun and friendly place. To prove it, the country became the first to get its own telephone number. Simply call the number, get through to a random Swede, and ask them whatever you want about their homeland. A few lucky callers even got through to the Prime Minister. The idea caught everyone’s imagination: including that of Barack Obama, who mentioned it in a speech. Sweden was trending big time, all thanks to a number.
Agency
Campaign The Swedish Number
Advertiser The Swedish Tourist Council
Brand Swedish Tourist Association

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