After years of working in the food business, the brand’s founder decided to create her own healthy and great tasting food brand. She developed a breakthrough and crystal-clear concept: take luscious vegetables as the main ingredient (80%) and add rich ingredients as toppings (20%). This play on proportions became the brand name: 20/80. The brand universe brings the 20/80 concept to life: everything is designed to communicate playfulness, joy, delight and indulgence. And healthiness of course.