TitleCheck it before it's removed - Naked Breasts on Facebook Against Breast Cancer
BriefFacebook and Instagram have a policy of removing pictures of women’s bare breasts. On International Women’s Day, Pink Ribbon Deutschland used this act of censorship to remind women to test regularly for breast cancer. It asked 17 women to post pictures of themselves with one breast bared. The shots were accompanied by the caption: “Check it before it’s removed.” Supporters rushed to share these images before they were censored. One by one, the breast were removed from social media – but by then, mainstream media had picked up on the story.
Agency
Campaign Check It Before It's Removed: Naked Breasts On Facebook Against Breast Cancer.
Advertiser Pink Ribbon Inc.
Brand Pink Ribbon Germany

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