TitleThe Field Trip To Mars
BriefGround-breaking virtual reality technology was used to make these youngsters feel as if their school bus was driving along the surface of the planet Mars. When the bus turned on earth, it turned on Mars. It transformed VR from an individual, closed experience into a shared one; while also educating kids about the “red planet” and reminding this world that Lockheed Martin is developing the technology that will take us to Mars.
Agency
Campaign The Field Trip To Mars
Advertiser Lockheed Martin
Brand Lockheed Martin

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