TitleNative Mobile Music Video
BriefThese days most people watch music videos not on TV screens, but on their phones. That’s why this vertical video for Japanese pop band Lyrical School was specially configured to look great on your phone. It included all sorts of tropes familiar to anyone who’s ever used a smartphone. And the song was insanely cheerful to boot.
Campaign Native Mobile Music Video
Advertiser King Records
Brand King Records

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Web Film

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