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Delphi Automotive partners with Landor to spin off Delphi Technologies and create Aptiv

NEW YORK (8 December 2017) — Delphi Automotive, a leading global technology company for automotive and commercial vehicles, has partnered with global brand strategy and design firm Landor to spin off its powertrain and auto-parts divisions, now called Delphi Technologies, and create Aptiv, which encompasses the advanced software and electronics divisions.

Aptiv and Delphi Technologies Logos

Landor also partnered with Delphi Automotive to create a new brand positioning, verbal identity, and visual identity for spin-off brand Delphi Technologies. The goal: highlight its focus on being nimble and agile, while expressing its commitment to partnership. Through its cutting-edge hardware and software, Delphi Technologies helps customers push boundaries using a collaborative, customer-first approach that always puts partnership at the center.

Delphi NYSE

Commenting on the new brand for Aptiv, Chris Preuss, senior vice president of communications and marketing, stated, “Aptiv represents the future of mobility. Landor’s work on the brand—complete with a new identity and strong positioning—puts a spotlight on our commitment to innovation and change. Simultaneously, Delphi Technologies is now set up to be more nimble and responsive than ever before, helping it better deliver advanced solutions to clients around the world.”

Aptiv

Landor’s chief strategy officer, Thomas Ordahl, expanded, “We couldn’t be more proud of our work with Aptiv and Delphi Technologies. Both brands have strong, forward-looking brand strategies that will help them stay at the forefront of their markets. Aptiv’s innovative brand reflects the company’s visionary thinking, while Delphi Technologies’ focus on partnership will help drive lasting customer value.”

Aptiv Delphi Technologies

For more information, contact:

Trevor Wade
Global Marketing Director
Trevor.Wade@Landor.com

About Landor

A global leader in brand consulting and design, Landor helps clients create agile brands that thrive in today’s dynamic, disruptive marketplace. Our work enables top brands—from Barclays to BMW and Tide to Taj—to stand for something while never standing still.

Landor’s branding services include insights and analytics, strategy and positioning, brand architecture, innovation, identity, prototyping, naming and verbal identity, packaging, adaptation and implementation, environments and experiences, and new and interactive media.

Founded by Walter Landor in 1941, Landor pioneered many of the research, design, and consulting methods that are now standard in the branding industry. Today, Landor has 26 offices in 19 countries, working with a broad spectrum of world-famous brands. Clients include Barclays, Bayer, BBC, BMW, BP, Cracker Barrel Old Country Store, FedEx, GE, Kraft Heinz, Huawei Technologies, Marriott International, Nike, Pernod Ricard, Procter & Gamble, S&P Global, Samsung, Sony, and Taj Group.

Landor is a member of WPP, the world’s largest marketing and communications firm. For more information, please visit Landor.com and follow Landor on LinkedIn, Facebook, Twitter, and Instagram.

© 2017 Landor. All rights reserved.

The post Delphi Automotive partners with Landor to spin off Delphi Technologies and create Aptiv appeared first on Landor.

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