TitleAnimal Detecting Billboards
BriefTo portray BMW’s new Night Vision safety feature, these “animal detecting billboards” were installed at locations in the Austrian countryside where animals regularly cross the highway. In pitch darkness, the Night Vision screens showed a highway flooded with light and allowed drivers to see the animals well before there was a danger of collision.
Agency
Campaign Animal Detecting Billboards
Advertiser BMW
Brand BMW

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Product Subscribers Only
Business SectorSubscribers Only
Media Type Digital Billboard/Poster
Length
Director J...gen H...l Subscribers Only
Art Director L...s H...er Subscribers Only
Art Director Se.....an H...r Subscribers Only
Executive Creative Director D...an Dr.....ki Subscribers Only
Creative Director Al....ir Th....on Subscribers Only
Copywriter Al....ir Th....on Subscribers Only
Copywriter D...el K...cs Subscribers Only
Copywriter M....el W...al Subscribers Only

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