TitleMarriage Market Takeover
BriefWhat is a “leftover woman”? In China, it is a single woman over the age of 25. In emotional video interviews, these women share stories of being pressured by their families and society to get married. And yet, they love their way of life – and they don’t want to settle. SK-II launched a campaign to share this message of strength and independence with their families at the famed Shanghai Marriage Market. Large beauty shots of leftover women hang in the square – each with a powerful statement: “I use another term called ‘power woman.’” Or “I am happy being alone.”
Agency
Campaign Marriage Market Takeover
Advertiser SK-II
Brand SK-II

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Web Film
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