Campaign Night kills day
Advertiser Neurology sleep centre
Brand Sleep Apnoea India

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Business SectorSubscribers Only
Media Type Print

About J. Walter Thompson India

Humble. Hungry.

Pioneers are hungry. We are restless, never satisfied. We respect the need for help on our journey, and reach out to collaborate. We value the significance that a new perspective can bring. We constantly challenge ourselves and those around us. We're completely focused on the work.

Work that drives our clients' businesses. Work that enables brands to adapt to an ever-shifting world. Work that is creative, aspirational and responsible. Work that shapes the world.

200+ Offices

90+ Countries

Bangalore Office 

· D&AD – Graphite Pencil in Glass – Indian Red Cross Society – Blood Banking 
· Cannes – Silver Lion in Design – Indian Red Cross Society – Blood Banking 
· Spikes Asia – Silver in Direct, Promotion – Indian Red Cross Society – Blood Banking 

Mumbai Office 

· Goafest – Gold in Media – Eye Coordination and Research Centre – Fountain of Sight 
· Goafest – Gold in Radio – Godrej – Mama
· Goafest – Silver in Entertainment, Direct, PR – Hellen Keller's Institue for the Deaf and Deafblind – See the Radio
· Goafest – Silver in Entertainment – Godrej Security Solutions – Linkedin Theieves
· Goafest – Bronze in Outdoor – Wintech – Pacifier 

New Delhi Office  

· Cannes – Bronze Lions in Press – Sleep Apnoea India – Night Kills Day 
· AdFest – Bronze Lotus in Direct – Amarsons – Test and Drive 
· Spikes Asia – Bronze in Outdoor – Sleep Apnoea India – Night Kills Day 

Latest News

Every door has a story to tell - #DoorsOfIndia

~A digital-first campaign for the brand ‘Pravesh’ of Tata Steel conceptualised and executed by J. Walter Thompson Kolkata & Hungama Digital Services~ 

Tata Steel re-affirms its entry into the home solutions market by launching the new product line, Pravesh - steel doors with wooden finish, as a part of its growth strategy in the B2C segment. To help it create a formidable presence in consumers’ minds, J. Walter Thompson Kolkata has come up with a unique digital-first campaign called #DoorsOfIndia. Coming from a strong insight ‘Every Door Has A Story’, this campaign is a real-time discovery of stories and untold facts of some of the most prominent doors around India. To partner in this initiative, J. Walter Thompson has brought on-board its network partner Hungama Digital Services (HDS), a leading full service digital agency with capabilities in digital ideation, production, social media and on-ground activation. The intra-network collaboration will make sure that this integrated idea leads to a whole lot of digital conversations around ‘doors’ per se and thereby enable ‘Pravesh doors’ to get positioned as the brand behind such conversations. 

#DoorsOfIndia is a one-of-its-kind on-road journey that would be passing through the diaspora of Indian geography, dialects and cultural nuances curating stories of prominent doors. It would cover more than 30,000 Kms across 46 cities in 15 states over a period of 5 months. A unique discovery in true sense, this campaign would comprise of 6 explorers (travel bloggers) who will embark on the journey covering 6 different regions of India curating doors of various kinds -- ornamental, historical, interesting, and more. These curated door stories will be published almost real-time on the dedicated microsite - www.doorsofindia.com along with social media amplification across Facebook, Twitter, Instagram and YouTube. This digital campaign is being supported by mainstream media as well including Print, OOH, BTL activations. The media outreach is being planned in such a way that the region of the ongoing journey gets exposed to the #DoorsOfIndia creatives and relates to the same.

Commenting on the initiative, Peeyush Gupta, Vice President-Steel (Marketing & Sales) at Tata Steel said; "The campaign will help us to tell the world the importance of doors in a home. The Doors of India campaign will help us to reach out to the people and open doors to more business in this category which has huge potential."

Commenting on the creative concept, Tarun Rai, CEO, J Walter Thompson South Asia said; “The Doors of India campaign is an example of taking a strong concept and amplifying it across media – from on-ground to online. From activation and traditional media through to digital. I am very happy that two of the Thompson group companies’ J Walter Thompson and Hungama Digital Services are collaborating on this project to implement a challenging but exciting, 30,000 Kms Pravesh Doors journey through India.” 

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