Professionals In The Industry Formerly Known As Advertising.
Advertising won’t stop changing anytime soon. So from the beginning, we’ve formed ourselves around the above mantra. (P.I.F.K.A. if you’ll indulge us.) It’s given us the foundation we need to help lead the changes clients need in a landscape that is changing faster than any time in history. So, when the world of brands needed more content, we were already running with rapid content creation, leading Advertising Age to state, “The shop is a shining example of how to operate in a continuous content world.” It’s why, with the rise of social, we didn’t set up a silo with second-class creatives. We run it right through the middle of the agency, with top talent. It’s why, for our very first client, we built an online product before we ever did an ad campaign. They just sold for 3x the value of when we launched it. It’s why we can help brands change very quickly as well. Whether it’s the launch of a brand, a refresh, a dramatic pivot, or helping brands succeed in new media, being ambitiously versatile is part of who we are. Oh, and, what’s up with the cockamamie name? History is kinder to agencies whose founders put their names on the door than agencies that go all whackadoodle. But “Matejczyk” and “Hofherr” don’t work so well. So we went phonetic.
News Orgs Join To Collectively Negotiate with Google & Facebook
News organizations like The Wall Street Journal, New York Times and Washington Post are teaming up to collectively bargain against Google & Facebook. The News Media Alliance, a U.S. newspaper trade body, is asking for a limited antitrust exemption … Continued