|Campaign||Fun With Finance|
|Advertiser||E*TRADE FINANCIAL Corporation|
|Date of First Broadcast/Publication||Subscribers Only|
|Business Sector||Subscribers Only|
|Media Type||Web Film|
SS+K exists to lead brands through moments of change. We specialize in working with insurgent brands in crowded categories, mobilizing younger audiences, contemporizing and rebranding organizations and creating mission-based movements.
Our mission and passion has always been to figure out smart, creative, engaging ways to influence beliefs and behavior, online and off.
Creatively Driven. We are all about the product we make. Everyone here signs up to make the best work for our clients. It’s what gets us up in the morning and keeps us going when the process gets difficult. We believe that smart, creative thinking can change everything and make everyone happy.
Truth Inspired. We put a premium on strategy, for work without a strong strategic insight is hollow and fleeting. Our Social Forces Monitor keeps track of emerging consumer truths and trends that could affect brands and causes alike. It becomes central to our briefs and guides our work.
Mission Based. We grew out of politics but kept the spirit of the political war room as a way to work together. We insist upon being nimble, lean, fiercely integrated, and upon healthy collaboration with our clients. Our mentality is that regardless of a cause or a brand there is a winner and a loser.
Today, in celebration of the 60th anniversary of the President’s Council on Fitness, Sports, & Nutrition (PCFSN) we launched the “History of Exercise” with Funny or Die.
The video, up now on Funny or Die showcases Nick Offerman humorously attempting various fitness trends from decades past with a little help from First Lady Michelle Obama and actress Megan Mullaly.
While fitness has come a long way from electrical muscle stimulators and shake weights, the piece works to underline the importance of adopting a healthy lifestyle – and have fun while doing it!
Working on projects for mission-based clients has always been at the core of who SS+K is and #0to60 is no different. It was truly a labor of love from so many people across our agency and we’re proud to be a part of it.
“Offerman, with some help and encouragement from Mullally and First Lady Michelle Obama, tests some vintage exercise machines of the 1950s-’60s, the Thighmaster while listening to (and dressed like the video for) Olivia Newton-John’s “Physical,” an ab roller to a Cher tune and some CrossFit to One Direction.” – YAHOO NEWS
“It’s not just about chuckling at dubious gym tools, though. Each era features period fashion and music, as Offerman gradually shape-shifts from mid-century garb and soundtrack to a more current ensemble.” – ADWEEK
“Highlights include, but are by no means limited to:
Of course, anyone familiar with Swanson’s sick dance moves on Parks and Rec should already know just how much Offerman cares about fitness.” – UPROXX
Start your journey from #0to60 here.