We believe in Commercial Creativity. This means creating ideas that help connect a brand with consumers and propel it forward. Commercial Creativity is not confined to paid for spots and space. Commercial Creativity means imaginative ideas that solve brand challenges. These may be killer insights, new product variants, packaging ideas, mobile applications, media idents, CSR initiatives – anything creative that adds commercial value to a brand. Most clients need more than one agency. Most agencies find it tough to work with other agencies. Most networks force their agencies to work together. At Cossette, we’re different We’re a multi-disciplined community where each group agency is able to be an entrepreneurial leader in its field. When our agencies - MCBD, Elvis, Dare, Spike, Band&Brown and Identica - work together, they do so as equal partners, with an appointed lead agency appropriate for each brief. We call this convergence.
DARE LAUNCHES RYANAIR’S FIRST EVER TV ADVERTISING CAMPAIGN
Dare have produced Ryanair’s first pan-European advertising campaign. The advertising breaks in the UK, Ireland, Italy and Spain on 10th April 2014 and consists of three TV executions along with three press executions, outdoor and digital formats.
The adverts showcase Ryanair’s recent product and service improvements, namely the provision of allocated seating, a second free cabin bag allowance and the improved Ryanair website (launched last week), which allows customers to book flights in just 5 clicks (down from 17 previously).
The adverts underpin Ryanair’s new ‘Low Fares. Made Simple’ tagline, while the TV campaign, which was shot at London Stansted Airport, will be broadcast at peak times, featuring the classic Motown track, “Destination Anywhere” by the Marvelettes.
The ads were directed by Davis Stoddart of production company Dark Energy Films and the voiceover artist is Dave Lamb.
KENNY JACOBS, CMO at RYANAIR says: “We have the best product in the airline industry with the lowest fares and biggest choice of routes. We have made significant improvements to our customer service and this campaign is designed to increase awareness of the new improved Ryanair. It was a pleasure working on this project with Dare as the lead creative agency, TAG in support, and Mediacom.”
SEAN THOMPSON , CCO AT DARE says: Creatively it’s important that we tackle people’s negative perceptions of Ryanair head-on but do it with the right amount of charm, wit and self-deprecation.