TitleStayUp
Agency
Campaign Made.com
Advertiser Made.com
Brand Made.com

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Media Type Print
Creative Director L..e Wi.....son Subscribers Only
Art Director S...t T...or Subscribers Only
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Managing Director Je....er B...k Subscribers Only
Art Director A..y Sh.....le Subscribers Only
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About Fabula London

Latest News

MADE.COM focuses on the joy of ‘unboxing’ in January sale campaign

London, 3 rd January 2017: Online design brand, MADE.COM has

unveiled a new campaign to promote its January sale which runs

on TV, print, Out-of- Home (OOH), online and social channels.

Comprising of a range of 30-second, 20-second and 10-second

spots on TV, as well as full and half page print ads and OOH

formats, the campaign broke on Christmas Eve and runs for six

weeks in the UK, France and Germany.

Fabula, was briefed to create a sale campaign which wouldn’t

detract from the brand’s design values.

The resulting work is built around the notion of ‘The Great

Unboxing’, with the creative executions championing the feeling of

receiving – and then ‘unboxing’ - a beautiful piece of design you’ve

been eagerly awaiting.

Print layouts show a dancer poised with a pair of scissors,

surrounded by boxes, while the TV spots show the same model in

a jumpsuit, dancing as boxes explode around her and send

coloured confetti flying.

In some of the print and TV executions, a statement lime green

armchair is seen – typifying the standout design qualities the brand

is known for.

As the dancer flicks and kicks various boxes, which explode like

fireworks, the voiceover tells us to: ‘Get unboxing at MADE.COM.’

Win Kwok, Brand Director MADE.COM, explains: “With this

campaign we are reflecting the personality of the company. The

advert is joyful, even playful with a strong focus on design.”

Jennifer Black, Managing Director of Fabula added, “This work

brings to life MADE.COM’s premium design values – and the fact

that customers will enjoy up to 40% off in January. We sought to

show how much customers enjoy MADE.COM products and the

very act of ‘unboxing’ them.” 

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