TitleNever Alone
BriefIn this moody film, set to a melancholy piano, rugby player Gareth Thomas recalls that coming out as gay to his team-mates was the toughest thing he’s ever done. Far tougher than the rain, mud and bruising impacts we see on the pitch. “But when I needed them the most, they were there for me,” he says. Like Guinness, they’re “made of more”.
Campaign Never Alone
Advertiser Diageo
Brand Guinness

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Case Study


We are in the business of behaviour change. Getting people to 'feel' or 'think' differently about a brand is a hygiene factor – all communications must do this as a prerequisite. Our real value to a client’s business is knowing how to simplify business problems and create breakthrough solutions that create powerful and measurable customer action; from “Try” for Sainsbury’s and “Wait” for Guinness to “Join” for the Economist or “Match” for Dulux.

Latest Ads