TitleTV Doctors of America (1)
Brief“Scalpel,” orders the surgeon in an operating theatre. Then he lowers his mask. It’s actor Alan Alda, or “Hawkeye” from the TV show MASH. “I’ve no idea what I’m doing,” he confides to camera. “I’m just a TV doctor.” Beside him, Patrick Dempsey from Grey’s Anatomy adds: “I never went to college.” Various other TV doctors admit that they hate blood and can’t tell a X-rayed foot from an elbow. But as “The TV Doctors of America”, they’re partnering with insurer Cigna to encourage viewers to get a regular check-up.
Agency
Campaign The TV Doctors of America
Advertiser CIGNA
Brand CIGNA

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Television
Length
Chief Creative Officer E..c S...er Subscribers Only
Chief Creative Officer ..m M...hy Subscribers Only
Chief Creative Officer S..n B...n Subscribers Only
Executive Creative Director L...y P...t Subscribers Only
Art Director Fe.....nd D....le Subscribers Only
Copywriter ..m We....rd Subscribers Only
Art Director D...el A...rt Subscribers Only
Copywriter D....ll J....on Subscribers Only
Executive Producer A...da R...re Subscribers Only
Music Producer ..n G...s Subscribers Only
Director G...t H...ov Subscribers Only
Account Director C....en M...io Subscribers Only
Account Executive M..e Mo.....ni Subscribers Only

Latest Ads