|Agency||The Martin Agency|
|Date of First Broadcast/Publication||Subscribers Only|
|Business Sector||Subscribers Only|
|Type||Television & Cinema|
Ideas are powerful things. They can change the way people think and behave. But as Spiderman so wisely said, "With great power comes great responsibility." And we believe the power of ideas comes with some very important responsibilities.
First and foremost, we have a responsibility to create ideas that help our clients win in the marketplace. Ideas that build long-term competitive advantage. We have a responsibility to the culture we live and compete in to create ideas that enhance, not diminish. We have a responsibility to the people who work with us and for us to provide opportunities to exercise their creativity and feed their souls. And we have a responsibility to consumers to engage and connect with them in new, powerful and positive ways. Our ideas have the power to make us all richer, of course. But ideas can and should do so much more. They should enrich all of us. The Martin Agency creates ideas that enrich everyone they touch.