TitleDon't Forget to Remember Tomorrow's Another Day
Agency
Campaign Don’t Forget to Remember
Advertiser Remember A Charity Week
Brand Remember A Charity Week

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About Atomic London

Latest News

Last Pirate FM sets sail across the UK to mark Remember A Charity In Your Will Week, thanks to Atomic London and Wisebuddah

Today, Remember A Charity begins its 2017 Awareness Week campaign (11-17th September) with the launch of Last Pirate FM, a new pirate radio station that is travelling the nation, hosted by legendary pirate DJ Emperor Rosko.

Created by Atomic London and produced by Wisebuddah, the campaign is designed to raise awareness for Remember A Charity In Your Will Week, targeting the baby boomer generation who lived through the golden era of the sixties. Gifts left in Wills are often the most important source of funding for charities, and the challenge for Remember A Charity is to innovate and increase awareness year-on-year by talking about legacies in a different way, to end their status as a taboo subject.

Coinciding with the 50th anniversary of the Marine Offences Act this year, Last Pirate FM will help this generation relive that revolutionary decade by emulating the glory days of pirate radio stations and inspiring them to ‘have their say on the world they would like to pass on’ once again. This empowered audience is no stranger to influencing the future; they stopped the war, campaigned for human rights, demanded equality, reinvented fashion, invented pop culture, changed the face of music and the world, and of course listened to pirate radio in their millions.

To launch the campaign, Emperor Rosko will be back on familiar ground / water and bringing his message to the heart of London aboard a recreation of Radio Caroline’s ‘Ross Revenge’, which will sail down the Thames with Rosko waving the Last Pirate FM flag.

Last Pirate FM will then travel the nation, stopping at key historical music locations around the UK including Liverpool, Bournemouth, Norwich, and Edinburgh, where some of the biggest stars including Jimi Hendrix, David Bowie and the Beatles once played.

In a huge technical feat, audio production specialist Wisebuddah has set up five local DAB stations to host Last Pirate FM, which will also be available live online. The team has produced a five day schedule filled with original content, including jingles, games and guest DJ slots throughout the UK tour. The individual radio shows will be available on Mixcloud for future listening.

Guest DJs from the 1960’s including Twiggy, Tony Prince, Wilko Johnson and Mike McCartney will also feature on Last Pirate FM, sharing their memories and favourite tracks that they would like to pass on to the next generation.

The campaign and radio station will be supported by OOH posters, online, and social media content.

Rob Cope, Director at Remember A Charity said:

“This campaign marks a milestone for Remember A Charity. Creating a radio station will allow us to directly engage with our audience in a way like we have never done before. We are incredibly proud of Atomic London and their partner Wisebuddah, who once again have built an engaging and marvelous campaign that all our member charities can get involved in, and benefit from.”

Guy Bradbury, Creative Partner at Atomic said:

“We created this campaign to make noise for Remember A Charity, and get it talked about. But rather than getting a mention on radio, we decided to take it a step further by creating a Pirate Radio show instead. Something our audience can truly identify with. And this is why we turned to the radio expertise of Wisebuddah to help us realise our vision for the airwaves.”

Clare Chadburn, Head of Development at Wisebuddah said:

“The scale and vision behind this campaign is truly remarkable and we relished the opportunity to bring Last Pirate FM to life. No other charity in the UK has been able to dominate the airwaves in this way and we hope Last Pirate FM helps the audience embrace the legacy of Remember a Charity, pirate radio and the swinging sixties.”

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