TitleThe Next Rembrandt
BriefOne of the most fascinating advertising projects of recent years, The Next Rembrandt was designed to draw attention to the bank ING’s support for the arts. The result was the creation of a “new” Rembrandt painting thanks to a combination of artificial intelligence and 3D printing. Over 160,000 fragments from Rembrandt’s 346 paintings were fed into the computer, while facial recognition software was used to interpret the artist’s style. The final painting looked eerily convincing. Online, people could dive deeper into the creation process, while a video sparked a conversation about data and art.
Agency
Campaign The Next Rembrandt
Advertiser ING Group
Brand ING Bank

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Media Type Digital
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Production Company
ECD / Concept ..s K....en Subscribers Only
Screen Producer Fr.....que ..n ..r H...en Subscribers Only
Marcom Manager ..a .e V...s Subscribers Only
CORPORATE COMMUNCIATION MANAGER Y...te La.....gen Subscribers Only
PRODUCT MARKETING MANAGER N...s L...is Subscribers Only
MICROSOFT AZURE LEAD Er....an ..n V...en Subscribers Only
DIRECTOR SMALL AND MIDMARKET BUSINESS ..n Au....us Subscribers Only
Executive Producer S...er V....nk Subscribers Only
Director Ju....te S....ns Subscribers Only
Special Advisor J...en ..n ..r M..t Subscribers Only
Animations Kr.....ij Subscribers Only
Print Producer C....va G...ts Subscribers Only
Screen Producer M....ka F....en Subscribers Only
Brand Manager E...ah B....je Subscribers Only
Concept R...rt N..k Subscribers Only
PR manager J....ca H....ey Subscribers Only
Editor ..m A...ld Subscribers Only
3D Artist A...e Fe....da Subscribers Only
Developer ..n Ha....ra Subscribers Only
Developer M...is F....en Subscribers Only
Strategist A....ín S....no Subscribers Only
Digital Director J...e Ho.....ng Subscribers Only
Designer V...sh G....in Subscribers Only
Tech Lead E....el F...es Subscribers Only
Copywriter K...a H...t C....ng Subscribers Only
Copywriter ..s K....en Subscribers Only
Creative ARt G...ey S...an Subscribers Only
Concept M..k P....rs Subscribers Only
Solution Architect R...n P..l Subscribers Only

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