TitleLucy and Henry 5
BriefTo illustrate Postnord’s delivery service, this campaign depicts lovers Henry and Lucy, who keep trying to outdo one another with tokens of their love. When Henry sends a pebble from their day on the beach, Lucy responds with rocks “from which you can extract valuable minerals”. Lucy sends a scarf, Henry sends his clothes. When she sends him a lock of hair, he sends ALL his hair. The escalation ends when Lucy sends a collection of red objects, and he responds with 900 kilos of red meat. She dumps him, and sends back all his gifts via Postnord.
Agency
Campaign Lucy and Henry
Advertiser Postnord Logistics
Brand Postnord Logistics

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
PhilosophySubscribers Only
Media Type Television & Cinema
Length
Production Company
Copywriter J...n Ho.....öm Subscribers Only
Art Director ..d Me.....öm Subscribers Only
Planner L..s F....rg Subscribers Only
Account Director M...az B...e Subscribers Only
Designer A..l So.....nd Subscribers Only
Producer M...us K....ed Subscribers Only
Account Manager L..a Gr.....röm Subscribers Only
Editor R...n S..e Subscribers Only
Post Production Ga.....rs Subscribers Only
Stylist J....na Bo....en Subscribers Only
Production Designer Ca.....na N....st Subscribers Only
Producer S...ra S....an Subscribers Only
Executive Producer Y..a A...ll Subscribers Only
Director of Photography (DOP) C..l N....on Subscribers Only
Director B..t T...er Subscribers Only

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