TitleMore brilliance. More beauty
BriefAn abandoned casino is invaded by mysterious white balloons. As they squeeze into the building, the balloons start to bloat. Finally they explode in clouds of shimmering glitter, bringing beauty and life back to the neglected place. The film is designed to be a stunning visual experience representing Sony’s 4K HDR technology.
Agency
Campaign More brilliance. More beauty
Advertiser Sony
Brand Sony Bravia 4K

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Television
Length
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SoundtrackSubscribers Only
Director A...e St....er Subscribers Only
Creative Managing Director M...s L..d Subscribers Only
Executive Creative Director G....el M...ar Subscribers Only
Creative Director A...e B....ro Subscribers Only
Art Director J...po B....io Subscribers Only
Art Director A..n D...o Subscribers Only
Copywriter C...ra C...sa Subscribers Only
Client Services Director D...d B...on Subscribers Only
Account Director J...ma J...an Subscribers Only
Production Company Producer J..s M....ng Subscribers Only
Production Company Producer M...us We......ald Subscribers Only
Production Company Te.....dia Subscribers Only
Post Production ..b S....os Subscribers Only

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