TitlePets with Credit
BriefInspired by a news story about a dog that got a credit card offer in the mail, this spot shows a woman whose mutt Max just can’t stop spending. He splurges on doggie toys, Kobe beef, a leather jacket and even a fur coat (“He already has a fur coat!” his owner wails). Soon Max gets deeply into debt and becomes depressed. Finally he buries the card and begins paying off his debt. Don’t get into a hole like Max. The Interac debit card only allows you to spend money you actually have.
Agency
Campaign Pets with Credit
Advertiser Interac Association
Brand Interac

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Case Study
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Production Company Z....ot Subscribers Only
Director S..n Wa.....im Subscribers Only
Art Director Fi....la Ma....ez Subscribers Only
Copywriter J...b P...y Subscribers Only

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