TitleMemorial Sloan Kettering: Carl's Story
Agency
Campaign Science Saves
Advertiser Memorial Sloan-Kettering
Brand Memorial Sloan Kettering Cancer Center

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
StorySubscribers Only
Media Type Web Film
Length
More InformationSubscribers Only
Audio Company
Executive Creative Director D..e A...ld Subscribers Only
Head of Production Te....le T...ue Subscribers Only
Music Company / Composer A...e . S....er Subscribers Only
Director D...d G..b Subscribers Only
Production Company No.....ion Un.....ed Subscribers Only
Director of Public Relations M...y P....ey Subscribers Only
Business Affairs Coordinator Ch.....na H...ey Subscribers Only
Business Affairs R..s N...er Subscribers Only
T...ra L...er Subscribers Only
Associate Strategy Director ..i ..i Subscribers Only
Creative Director J..e D..s Subscribers Only
Chief Creative Officer & Co-Founder .J P....ra Subscribers Only
Chief Strategy Officer M..t He....nn Subscribers Only
Account Executive J..a Cu....at Subscribers Only
Account Supervisor J...le H...ya Subscribers Only
Group Account Director Mi....ll W...er Subscribers Only
Managing Director C..y B...er Subscribers Only
Art Director A..x P...di Subscribers Only
Copywriter Mi....le L...nt Subscribers Only
Creative Director S..a Wo......ton Subscribers Only
Post Production A....il Subscribers Only

About Pereira & O'Dell

Latest News

Timberland "Made To Flex" Killington Collection

Pereira & O’Dell New York continues its promotion for Timberland’s SensorFlex™ comfort system that delivers underfoot support, independent suspension and greater flexibility. The Killington collection allows you to experience extreme comfort and movement in any path you take.

The centerpiece of the campaign is a 2-minute film shot by director Andy Margetson and features superstars of dance: Loic Mabanza, Jacob Pinto, Storyboard P, Dassy Lee and Marie & Keone, who mutate, trick and break to an original composition by Alphabet Tree. 

The work showcases a new Timberland with lighter, more modern looks and utilizes dance and movement to showcase the flexibility and style of its proprietary SensorFlex™ comfort system.

“I’m used to dancing in Timberlands, they’re flexible and comfortable. Flexibility means creativity, openness and well-being,” said dancer/choreographer, Loic Mabanza (a.k.a., "SPEEDYLEGZ ")

Dubbed the “sneakerboot”, Timberland’s Killington collection resembles a mashup of a traditional rugged Timberland boot with the easy-to-wear properties of a sneaker.

#MadeToFlex 

Pereira & O’Dell / New York:
Dave Arnold, Executive Creative Director
Juan Leguizamon, Creative Director
Jake Dubs, Creative Director
Gary Lee, Art Director
Maya Renz, Art Director
Tennille Teague, Head of Content Production, NY
Peter Ostella, Producer
Rhea Phipps, Associate Producer
Cory Berger, Managing Director
Steve Scutellaro, Group Account Director
Andy Chang, Account Executive

Production Company: White Label, NY
Director: Andrew Margetson
DOP: Tristan Sheridan
Producer: Ellen Jacobson-Clark

Editorial: Final Cut NY
Editor: Michael Dart Wadsworth
Executive Producer: Sarah Roebuck
Head of Production/Producer: Jen Sienkwicz
Producer: Lena Lobel
Assistant Editor: Sophie Solomon-O’Connell

Postproduction Company: Significant Others
Creative Director/VFX Artist: Dirk Greene
VFX Artist: Eric Gelgand
VFX Producer: Kyra Hendricks
VFX Producer: Alek Rost

Music: Alphabet Tree
Composer: Yuri Rybak

Audio Company: Significant Others
Sound Engineer: T. Terressa Tate
Audio Producer: Kyra Hendricks

Color Company: Color Collective
Colorist: Mike Howell
Executive Color Producer: Claudia Guevara 

Latest Ads