TitleSickKids VS- Undeniable
BriefThis film for Toronto's SickKids Hospital breaks from convention by choosing toughness over tears. It focuses on the fierce fighting spirit of the patients, and the unrelenting drive of doctors and nurses. The intensely shot and edited film shows powerful images of kids gearing up for battle, cutting between real life in the hospital and their metaphorical “inner warriors”, all set to a hard-driving hip-hop track.
Agency
Campaign Sick Kids vs. Undeniable
Advertiser Toronto's SickKids Hospital
Brand SickKids Foundation

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television
Length
Chief Creative Officer C...os M...no Subscribers Only
Director Strategy Fe....do A...se Subscribers Only
Editor M...a Ra....ic Subscribers Only
Production Company Producer J..n B..l Subscribers Only
Production Company Producer L...e T...as Subscribers Only
Production Company Producer ..n F..d Subscribers Only
Director of Photography (DOP) J....on P....ll Subscribers Only
Director M..k Z...rt Subscribers Only
Editing Company S..n ..d B...s F..m C....ny Subscribers Only
Production Company S..n ..d B...s F..m C....ny Subscribers Only
Chief Strategy Officer J...n C...ey Subscribers Only
Brand Director S...e G..h Subscribers Only
Chief Creative Officer P...r I...zi Subscribers Only
Brand Director Mi....le P...z Subscribers Only
Account Director H..h .o Subscribers Only
Account Supervisor O...ia Fi.....eni Subscribers Only
Agency Producer D..a Th....on Subscribers Only
Designer N....ha Mi......ska Subscribers Only
Art Director J...es Z...il Subscribers Only
Copywriter C...g Mc....sh Subscribers Only
Creative Director J...es Z...il Subscribers Only
Creative Director C...g Mc....sh Subscribers Only
Music Creative Director D...er T...l Subscribers Only

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