TitleSAS Travelers Think Big
BriefA father is teaching his daughter how to ride a bike. “Go!” he cries. “Go!” Then he adds: “Go anywhere! Go to China. Go see a panda. Go eat someplace amazing. Eat a fried flower on a bed of oysters and drink bee spit.” The list continues. “Go make friends with someone interesting and go to that interesting friend’s wedding…in Hong Kong…Go to L.A. and buy that dress only you like in that shop only you know about.” He becomes even more enthusiastic. “Don’t stop, don’t ever, ever stop. And then if you do, don’t!” Travellers think big.
Campaign Travelers Think Big
Advertiser Scandinavian Airlines System
Brand SAS Scandinavian Airlines

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Media Type Television
Creative Director M...us Ja.....on Subscribers Only
Art Director J...im K...ry Subscribers Only
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