TitlepUp Syndrome
Brief“I want to be an actor,” says a child with Down syndrome. “A vet,” says another. Children state their dream jobs, one after another, until a stark figure fills the screen: “In Russia, every year 2500 people with Down syndrome are born – only 4 are officially employed.” But through Pedigree’s sponsorship of the country’s very first work integration program, five youngsters with Down syndrome have found jobs as dog trainers – without judgement, where they can be seen as willing and able workers. Together they are changing perceptions and starting a movement to “Feed the good.”
Campaign Feed the Good
Advertiser Mars, Inc.
Brand Pedigree

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Creative Director A...ey F....ov Subscribers Only
Director T...ia Res......ova Subscribers Only
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