TitleThe Road to Reading
BriefComics can give children an early love for reading. That’s why a Swedish convenience store gave away comics for free. These ads for the Road to Reading campaign start as very basic comic strips which then evolve into more complex stories – and finally into the original text from classics of literature.
Agency
Campaign The Road to Reading
Advertiser Pressbyrån
Brand Pressbyran

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
StorySubscribers Only
Media Type Newspaper
Copywriter F...p L....nt Subscribers Only
Art Director J...n L...in Subscribers Only
Art Director J...y Gu.....son Subscribers Only
Art Director K....th L...en Subscribers Only

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