BriefIn 2015 the Swedish National Archaeological Department merged with the Swedish National Historical Museums – hence the need for a new name and visual identity. The new company became Arkeologerna (The Archeologists). The logotype refers to fragmented archaeological finds that need to be united. These fragments and the archaeologist’s tool, the scale bar, are recurring graphic elements throughout the identity.
Campaign Arkeologerna
Advertiser BOLD
Brand Arkeologerna 

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Date of First Broadcast/Publication Subscribers Only
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StorySubscribers Only
Media Type Logotype

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