Title25m2 SYRIA
BriefWhen you visit IKEA, the home interiors on display are always picture perfect. But “25 square metres of Syria” was different. It was an accurate reproduction of a real home just outside Damascus in Syria. IKEA’s posters and price tags told the story of the family and gave visitors a sense of what it must be like to live in a war zone.
Campaign 25m2 SYRIA
Advertiser Red Cross, NRK TV-aksjonen, IKEA
Brand IKEA

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