Title25m2 SYRIA
BriefWhen you visit IKEA, the home interiors on display are always picture perfect. But “25 square metres of Syria” was different. It was an accurate reproduction of a real home just outside Damascus in Syria. IKEA’s posters and price tags told the story of the family and gave visitors a sense of what it must be like to live in a war zone.
Agency
Campaign 25m2 SYRIA
Advertiser Red Cross, NRK TV-aksjonen, IKEA
Brand IKEA

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Media Type Case Study
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Creative / Art Direction S...re Ma.....en Subscribers Only
Copywriter M..a F....rø Subscribers Only
Account Manager ..a Eg......dal Subscribers Only
Account Director M...ka Au.....son Subscribers Only
Designer Ch.....an La.....en Subscribers Only
Designer A...ea E...m Subscribers Only
Designer Subscribers Only
Agency Producer U..a H...ig Subscribers Only
Agency Producer T..E B....ARD Subscribers Only

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