TitleHealthcounter
BriefSwedish food retailer ICA launched a healthy food range called ICA Good Life. But how to encourage Swedes to make the healthier choice? Research showed that many people change their diet when they start exercising. They also tend to install health tracking apps on their phones. Hence the ICA HealthCounter: an app that gave them discounts based on activity. The more they exercised, the less they had to spend on ICA Good Life products. Sweat enough and they got up to 25% off a delicious healthy meal.
Agency
Campaign Healthcounter
Advertiser ICA Sweden
Brand ICA

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Business SectorSubscribers Only
StorySubscribers Only
ProblemSubscribers Only
Media Type Promotion & Event
Creative Director F...k Hol......rth Subscribers Only
Account Manager A..a S....erg Subscribers Only
Advertising Manager S...ra We....rg Subscribers Only
Advertising Manager N...o Ha....on Subscribers Only
Advertising Manager P...ik No....rg Subscribers Only
Advertising Manager S...el Y...g Subscribers Only
Digital Director T...as La....n. Subscribers Only
Digital Director J...n T...h Subscribers Only
Production Company R..A St.....lm Subscribers Only
Copywriter Subscribers Only
Account Supervisor S...t Me....ra Subscribers Only
Art Director N..a St.....ud Subscribers Only
Art Director J...s Y...d Subscribers Only
Art Director J...er S...n Subscribers Only
Art Director A..m G....ert Subscribers Only
Copywriter P...us T...én Subscribers Only
Advertising Manager H...na F..k Subscribers Only

Related Ads

Latest Ads