TitleAdobe Stock Apparel
BriefCreative professionals sometimes look down on stock photographs, which they consider clichéd. To promote its new, high-quality photo library, Adobe subverted the clichés by putting them on T-shirts and sending the garments out as direct mail pieces. Suddenly “firm handshake between business associates” became self-deprecating and fun. It was a way of saying a fond farewell to the clichés. Except, of course, everyone wanted a T-shirt.
Campaign Adobe Stock Apparel
Advertiser Adobe Systems, Inc.
Brand Adobe

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Business SectorSubscribers Only
StorySubscribers Only
ProblemSubscribers Only
Media Type Case Study
Creative Director O...r He.....st Subscribers Only
Copywriter H...an N...rg Subscribers Only
Art Director O...r He.....st Subscribers Only
Photographer O...r Gy......ärd Subscribers Only
Wardrobe / Stylist M...a B....um Subscribers Only
Account Manager A..a F...s Subscribers Only
Account Manager ..a R..s Subscribers Only
Account Director A....as M...e Subscribers Only
Account Director S...e Gu.....son Subscribers Only
Account Director N...as C...a Subscribers Only

Related Ads

Job Board
air recruitment: Digital Senior Account Manager

London (Central), United Kingdom

Latest Ads