TitleAdobe Stock Apparel
BriefCreative professionals sometimes look down on stock photographs, which they consider clichéd. To promote its new, high-quality photo library, Adobe subverted the clichés by putting them on T-shirts and sending the garments out as direct mail pieces. Suddenly “firm handshake between business associates” became self-deprecating and fun. It was a way of saying a fond farewell to the clichés. Except, of course, everyone wanted a T-shirt.
Agency
Campaign Adobe Stock Apparel
Advertiser Adobe Systems, Inc.
Brand Adobe

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Media Type Case Study
Creative Director O...r He.....st Subscribers Only
Copywriter H...an N...rg Subscribers Only
Art Director O...r He.....st Subscribers Only
Photographer O...r Gy......ärd Subscribers Only
Wardrobe / Stylist M...a B....um Subscribers Only
Account Manager A..a F...s Subscribers Only
Account Manager ..a R..s Subscribers Only
Account Director A....as M...e Subscribers Only
Account Director S...e Gu.....son Subscribers Only
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