TitlePigeon Air Patrol
BriefPlume Labs set out to make the complex and often overlooked issue of air pollution more accessible and concrete for the everyday city dweller. The environmental technology company attached custom made backpack monitors to pigeons and released its air patrol squad during London rush hour. As pigeons flew around the city gathering data, users could tweet their location to get instant updates on air pollution levels in their area.
Agency
Campaign The Pigeon Air Patrol
Advertiser Plume Labs
Brand Plume Labs

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Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital

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