TitleRead to Unlock
BriefIn designing its mobile app, the Ministry of Tales set out to turn children’s overreliance on smartphones and tablets into an educational advantage. The answer was to lock their screens and offer only one key: reading. Once the app is installed, children can only gain access to their devices after reading one chapter of a book and answering three questions about it.
Agency
Campaign Read to Unlock
Advertiser Berättarministeriet
Brand Read to unlock-app

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