TitleNO LIMITS
Agency
Campaign NO LIMITS
Advertiser Åhléns AB
Brand Clothing, Footwear & Personal Accessories

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Business SectorSubscribers Only
StorySubscribers Only
Media Type Television

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Polestar / No. 1

Sometimes the best way to explain who you are, is to state what you are not.

For the launch of the Polestar 1 – the very first electric performance car from Polestar – our mission was not just to create buzz leading up to the launch event, but to re-launch a brand at the same time.

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