BriefTo the lyrics of the song “She’s A Lady” (“She’s got style, she’s got grace, she’s a winner…”) various women represent non-traditional forms of beauty. Whether they’re voluptuous or wiry, cropped-haired or rocking an afro, young or old, boyish or transgender, these ladies are strong and proud. H&M. For every kind of woman.
Campaign SHE'S A LADY
Advertiser H&M
Brand H&M

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Business SectorSubscribers Only
StorySubscribers Only
Media Type Television

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Herbal Essences / Changes

A survey done by Herbal Essences shows that 87% of American women say they made a significant change to their appearance after a life event.

In this short documentary four real women tell their stories of change. What initiated the change, what they did and what life was like after.

The score is a cover of David Bowie’s Changes performed by Jazmin – who is also featured in the film. Bowie was always challenging and reinventing his own identity. The title of his song became a natural choice for naming this campaign.

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