TitleKARAT: long history – short story
BriefWhen Moscow cheese factory Karat undertook the first rebranding in its century-long history, it redesigned products that were familiar to every Russian. The new version retained only the colour codes of different cheese types. An extremely complex design system evolved into simple iconic signs inspired by the Soviet suprematist art movement of the early 20th century. It’s a modern approach to retro heritage.
Campaign KARAT
Advertiser Karat
Brand Karat

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Business SectorSubscribers Only
StorySubscribers Only
ProblemSubscribers Only
Media Type Packaging, Branding & Design
Creative Director A...ey F...ev Subscribers Only
Copywriter F..a Ku.....ov Subscribers Only
Art Director N...ta I...ov Subscribers Only
Illustrator N...ta I...ov Subscribers Only
Graphic Designer N...ta I...ov Subscribers Only

Related Ads

Job Board
air recruitment: Project Manager - Integrated

London (Central), United Kingdom

Latest Ads