TitleImpressions of Play
BriefWe’re used to seeing athletes in logos created by their sponsors – but how about giving them a chance to create the logo themselves? Canadian Tire invited eight Canadian Olympic and Paralympic athletes to make an imprint using red paint, a prop from their sport and a blank canvas. Each athlete’s creation was a work of art in its own right. But it became even more powerful when all eight of the athletes’ artworks were combined into a single maple leaf (the symbol of Canada). A powerful statement about Team Canada coming together to represent the nation in Rio.
Agency
Campaign We All Play for Canada
Advertiser Canadian Tire Corp
Brand Canadian Tire

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Business SectorSubscribers Only
StorySubscribers Only
Media Type Television
Creative Director N..l Mc.....ch Subscribers Only
Associate Creative Director S...t S...ko Subscribers Only
Copywriter N..l Mc.....ch Subscribers Only
Graphic Designer D...is F....es Subscribers Only
Agency Producer A...n Schw........rger Subscribers Only
Head of Production ..b Fl.....ce Subscribers Only
Production Company N.., T....to Subscribers Only
Executive Producer Y...in B...an Subscribers Only
Executive Producer N...li Br......ski Subscribers Only

Related Ads

Latest Ads