| Title | Impressions of Play |
| Brief | We’re used to seeing athletes in logos created by their sponsors – but how about giving them a chance to create the logo themselves? Canadian Tire invited eight Canadian Olympic and Paralympic athletes to make an imprint using red paint, a prop from their sport and a blank canvas. Each athlete’s creation was a work of art in its own right. But it became even more powerful when all eight of the athletes’ artworks were combined into a single maple leaf (the symbol of Canada). A powerful statement about Team Canada coming together to represent the nation in Rio. |
| Agency |
Cleansheet Communications
|
| Campaign |
We All Play for Canada
|
| Advertiser |
Canadian Tire Corp
|
| Brand |
Canadian Tire
|
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| Posted | November 2016 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Television
|
| Creative Director |
N..l Mc.....ch Subscribers Only
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| Associate Creative Director |
S...t S...ko Subscribers Only
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| Copywriter |
N..l Mc.....ch Subscribers Only
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| Graphic Designer |
D...is F....es Subscribers Only
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| Agency Producer |
A...n Schw........rger Subscribers Only
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| Head of Production |
..b Fl.....ce Subscribers Only
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| Production Company |
N.., T....to Subscribers Only
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| Executive Producer |
Y...in B...an Subscribers Only
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| Executive Producer |
N...li Br......ski Subscribers Only
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