TitleZlaty Bazant 73
BriefSlovakia’s Zlaty Bazant 73 is the revamp of a beer that had its heyday when Czechoslovakia was still on the map. To place the product in context, the launch campaign evokes the sights, sounds and textures of the beer’s glory years: the 1970s. We see “modern” conveniences like highways, apartment blocks and rotary telephones. The beer is also a symbol of innovation, and people queue outside grocery stores to get their hands on some. Take a sip of the Seventies with Zlaty Bazant 73.
Agency
Campaign Zlaty Bazant 73
Advertiser Heineken
Brand Zlaty Bazant 73

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Business SectorSubscribers Only
StorySubscribers Only
Media Type Television
Creative Director S...an An....co Subscribers Only
Copywriter M...in K...r Subscribers Only
Art Director S...an An....co Subscribers Only
Director of Photography (DOP) D..o Si....ic Subscribers Only
Production Company L....rd Pr.....ion Subscribers Only
Director J...s K....ek Subscribers Only
Strategist Vl....ir L...k Subscribers Only

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