TitleWorld Recycle Week
BriefUnconventional artist M.I.A. is at the heart of this spectacular music video from H&M encouraging consumers to recycle their clothing. It opens with people around the world listening to TV and radio broadcasts highlighting the extent of the problem. A number of stylish onlookers start spontaneously dancing before we see their spiritual ringleader, M.I.A., atop a pillar of compressed garments. The video ends with news of a global fashion movement for the planet: World Recycle Week.
Agency
Campaign WORLD RECYCLE WEEK
Advertiser H&M
Brand H&M

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Business SectorSubscribers Only
StorySubscribers Only
Media Type Television

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