TitleFor Every Victory
BriefH&M is back with this inspirational video featuring sports heroes striving for victory. “I thought it was too late,” intones the narrator. “I thought the goal was too far away.” As sporting achievements spool across the screen, she continues: “I fought to belong, and for my right to be different.” Nothing worth doing comes easily, she explains. Finally we learn that the narrator is Caitlyn Jenner, formerly known as Bruce Jenner, a retired Olympic gold medal winning decathlete.
Campaign For Every Victory
Advertiser H&M
Brand H&M

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Business SectorSubscribers Only
StorySubscribers Only
Media Type Television

About Forsman & Bodenfors

Latest News

Herbal Essences / Changes

A survey done by Herbal Essences shows that 87% of American women say they made a significant change to their appearance after a life event.

In this short documentary four real women tell their stories of change. What initiated the change, what they did and what life was like after.

The score is a cover of David Bowie’s Changes performed by Jazmin – who is also featured in the film. Bowie was always challenging and reinventing his own identity. The title of his song became a natural choice for naming this campaign.

Latest Ads